Alloy #45 – Product-Promise-Market Fit

Hey everyone!

It has been quite a while since the last update. Life, work, etc all get in the way but the important thing is to keep getting back in the saddle. While I’ve been silent with the updates, that doesn’t mean I haven’t been doing lots of work still. I’ve been noodling on the theory of product-promise-market fit coined by NFX. Take a look at the video this week to learn how I’m thinking of that concept.

Alloy Healthcare is a passion project started in 2017 by Robert Floyd, a Savannah-based product designer. Alloy Healthcare aims to redesign the EHR.
You can find more information at

Get notified when updates go live